Top tips for attracting more customers to your shop

The on-going financial difficulties do not make it any easier for you to attract customers to your shop. Will Hemner, a passionate travel, home, tech and lifestyle writer, talks about the difficulty of attracting customers and the constant battle with large supermarkets and large store chains.

Fortunately, there are many who still understand the importance of local independent shops, but how could you increase the number of new customers who walk into your shop?

Top 4 ways you can attract new customers:

Top Tip 1: Flyers and posters

Flyers still remain one of the cheapest and most effective ways companies can attract new business in your local area. Pick an area, perhaps a mile, say, of your shop and distribute a catchy, well-presented flyer to people’s doors.
Just telling people to come will not cut it, you must offer them a reason to try your store – a special offer or money off voucher should do the trick.
This old-fashioned way of drumming up business is a percentages game; many people will bin it without looking but even if a small amount of people come to your shop then it will have worked.
Another way of using flyers and/or posters is in the larger public announcement stores. If you ensure this stands out and offer a good deal, people should start to turn up.

Top Tip 2: Offer extras

Everyone loves an offer, and even more so in times of difficulty, want more out of a deal and extra benefits with a purchase. This type of thing is good to advertise outside your shop, on a billboard or in the window, for example, or even via social media platforms, which brings us on to the next point…

Top Tip 3: Social network

If you haven’t already, you should sign your shop up to as many social networks as you see fit. At the very least your shop should have a presence on the two most popular ones: Facebook and Twitter.
Further to this, you should make sure that you post regular updates of things that will interest current or potential customers. Not only does this show that your shop is tech-savvy and appealing for the younger audience, but social networking sites can spread the word-of-mouth much further than your very small local area. A well-managed social network account should run competitions where people can win items from your store and offer limited-time discounts that are advertised only online. Both of these should increase the interest in your shop.

Top Tip 4: Make the window stand out

The window of a shop can so often be ignored by a storeowner but it is a valuable tool for attracting customers. Remember, this is the first thing a potential customer will see so if it is colourful and uncluttered it might well convince them to come in and have a look.
For the best results, rearranging the window every week will show that you care about keeping things interesting.
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