Plan, create and achieve sales using samples

Forward planning is essential when creating samples to use as an effective sales tool. Following last month's do's and don'ts to sample usage here is a five minute guide to planning for succesful use including when you will most need samples, planning ahead, what sizes to use and how long you can use samples for.

Why do you need samples?
 
  • Sell your fabrics by showing them off as potential projects
  • Sell your workshops and classes by showcasing what your customers can make


Planning

The key to planning your samples is to anticipate needs before you need them. When do you need samples the most?
 
  • Changes of seasons and holidays – are there times of year when your shop is particularly busy?
  • For an event or retreat
  • Ahead of workshops and classes you are promoting
  • Selling key collections – know when these will come into stock so you can allocate time to make samples quickly.


Creating

Create a calendar of when you will need completed samples and when you will need to begin making them. When creating samples:
 
  • Decide which fabrics and patterns will work well together
  • Order the fabric and have a back-up option
  • Schedule time to make the sample
  • Stick to your schedule


What are the best sizes?
 
  • Large quilt samples can be incredibly eye-catching but will take longer to make so balance the time you allocate with the amount of fabric you are trying to sell
  • Have a variety of sizes and sample types around your shop offers more inspiration – quilts, quilt blocks, baby quilts, pillows, aprons and table toppers are a few ideas.

How long can you use samples for?
 
  • How much a sample costs determines how long you can use it for
  • Samples displaying general fabrics or ongoing fabrics can be used for longer than those for specific collections