December Stockist of the Month: Lovely Jubbly Fabrics

Located in Ferndown in Dorset, Lovely Jubbly Fabrics has become a contemporary sweet shop of bright, modern and quirky fabrics also offering a wide variety of classes and workshops. Owner Jade Newman only stocks the fabrics that she loves and enjoys the variety of possibilities that quilting offers. We caught up with Jade to find out more about Lovely Jubbly Fabrics.

Tell us about the history of your shop and the team?
I trained and worked in the UK and US as a costume designer and maker for film and theatre, but decided to start my own business in 2009, sewing handbags and then adding makeup and wash bags.  They have always been popular, and I used to get asked a lot where I got my fabrics from. Fast forward to 2015 when I was looking to expand the business, and as a self-confessed fabric addict, I decided to start selling fabric. 

 love quirky and unusual fabrics in the brightest colours I can get my hands on, and I wanted to make my dream fabric shop stocked to the brim exclusively with modern fabrics – so I did. It’s a contemporary sweet shop of fabrics for modern makers and sewists that looks like a rainbow exploded everywhere. I only stock it if I love it and would use it myself (it’s basically my giant stash!).
I mainly run everything by myself, but it wouldn’t be possible without the support of my family and my mum’s help – she helps out in the shop and with processing orders.

What do you offer that makes you stand out from other retailers?
Fresh fabrics for modern makers! I don’t really conform to the typical fabric shop, it’s all about stocking unusual, quirky and vibrant fabrics you don’t see in that many shops.  It really is filled with only my favourite prints and designers, and the highest quality fabric.
What are you passionate about?
I’m passionate about fabric! I care about the design, colour and quality of the fabric, the story behind the concept and the person who designed it. I think that is evident in the range I offer, which is definitely unique.  It means so much to me that my customers get as excited as I do about the newest releases and designers I stock.

How do you choose what you stock?
I have to love it and want to use it personally! It’s as simple as that – the shop is essentially my own GIANT stash. I’m sharing the things I love and that I’m passionate about with like-minded sewists all over the world.
What do you love about quilting?
I love quilting for the huge variety of possibilities it provides quilters.  It is incredibly satisfying at any level of ability and an entirely different discipline to other types of sewing.  It is slow and mindful and many of my students comment on how therapeutic they find it.

What project are you working on at the minute?
I’ve got a few projects on the go at the moment, I am in the middle of quilting a Carpenter’s Star lap quilt, as well as piecing a couple of baby quilts for gifts and making some swap items for a quilt retreat I’m attending in January.  I’m also working on my portfolio of fabric designs ready for Quilt Market in May 2020.
Are there any future plans you wish to share with us?
Hopefully there will be more fabric ranges designed by me in the future (and stocked in the shop) plus we’ve got some exciting subscriptions and kits coming up in 2020.

Find and connect with Lovely Jubbly Fabrics

Lovely Jubbly Fabrics
Unit F4 Arena Business Centre
9 Nimrod Way
Ferndown Industrial Estate
BH21 7UH

Shop online

Tel. 07813 399625

Instagram: @lovelyjubblyfabrics
Facebook: @LovelyJubblyFabrics

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