Stockist of the Month: Sewmotion

Tell us about the history of your shop and the team?
I started Sewmotion in August, 2014. After working for quilt shop Doughty’s in Hereford for a number of years, we relocated to the North-East where I decided to set up my own business. As manager for Doughty’s I often had conversations with customers who wanted to learn how to quilt, but couldn’t find or get to a class, so they would turn to the internet for help, with support from their local quilt shop of course. Having written a simple Beginner’s Quilt pattern to help them with their first project, I decided to develop this idea with Sewmotion in an effort to help newbies learn more about this wonderful craft, and then to help them develop their skills by using my pre-cut kits.
What do you offer that makes you stand out from other retailers?

I feel I have a good eye for colour and fabric combinations, which helps me to design and create quilt kits based on simple, accessible patchwork designs that also show off some of the fabulous modern fabrics on the market today. My sub-editing background helps when writing patterns as well as my weekly blog ( while a logical mind helps with the maths! I also send out a monthly free Pre-Cut Party pattern to my newsletter subscribers. Designed to help them pull out those precious pre-cuts and get sewing, projects include an EPP cushion, charm square quilts, a bargello make-up pouch and a wonky squares wall hanging. These will often be accompanied by a full kit or a fabric pre-cut to purchase at a discount.
What are you passionate about?

I am passionate about colour, I love colour! Another passion is helping someone to learn how to quilt, my Beginner’s Quilt kits are great for this as they include all the pre-cut fabric squares, borders, binding and thread, so they can just get stuck in and starting sewing without having to worry about putting fabrics together or having any cutting mishaps. I love it when customers come up to me at shows, or email me with a photo of their first quilt and tell me how much they loved making it and need to make another one – and there’s another quilting addict born!

How do you choose what you stock?

I love bright modern fabrics, and Michael Miller and Riley Blake never disappoint.  Rather than buying whole ranges, I will pick five or six together with a couple of blenders which I know will work in my quilt designs. Having said this, I also love creating my own pre-cuts, including strip sets and charm packs, my favourite of which are my Rainbow sets made from P&B Textiles’ Bear Essentials range, these may only be blenders, but put together in a gorgeous spectrum, they’re a firm favourite.

What do you love about quilting?

Working with colour and fabric all day is amazing, and allows me to be creative in a way that none of my previous jobs have.  I love using my brain to work out the maths for the patterns, how much fabric I need, what I can get out of 20 fabric strips and so on. And then to actually sit down at the machine and create something that’s going to help and encourage others just makes me happy!
What project are you working on at the minute?

As most quilters, I’m working on lots of projects at the moment, too many to be honest. But as soon as I see a new fabric collection, ideas start popping. I’m currently working on a new version of my All Squared Up quilt kit using Riley Blake’s Happy Day fabrics – I know this will be popular. Then I have plans for MM’s pretty Wildflower range, and I’ve got some 1930s retro floral prints coming in soon… 

Are there any future plans you wish to share with us?

As well as contributing more projects to some of the great quilt magazines around at the moment, I am planning an English paper-pieced Block of the Month programme to hopefully start in January – plus of course my monthly free patterns… it’s going to be a very busy summer!

Visit the Sewmotion website for some great quilt patterns, tutorials and pre-cut fabrics.