August Stockist of the Month: Sew I Did

Passionate about sewing from a young age, business owner Dawn Sandry wanted to be able to pass on her knowledge to everybody. The wide range of classes Sew I Did offer in their warm, calm and friendly classroom are all dementia friendly as Dawn has seen from personal experience how creative activity can help everyone, including those with dementia, to feel good.

We spoke to Dawn to find out more about Sew I Did who are also stockists of Liberty Fabric.

Tell us about the history of your shop and the team?
The team is made of one - that’s me! But I would love to have a team in the future.

Sew I Did came about for a couple of reasons. The first is because of my Mum. She has always been a quilter and has always given me inspiration. Unfortunately she was diagnosed with dementia a couple of years ago, but the one thing that really helps her is the weekly sewing sessions she attends. So I decided to open a shop / sewing room to be able to offer dementia sufferers near me the same as my Mum.
The second reason is that I had taken over the house with all my fabric and stuff and often found myself teaching friends at my home how to make stuff. They all said to me “You should do this for a living,” - Sew I Did. That’s where the name came from.


What do you offer that makes you stand out from other retailers?
Hopefully my customers receive a more personal service as I am only a small business. I like to be able to spend time with them helping with colour and pattern choices and offering good ideas, so they can go away with something they have made, or commissioned.


What are you passionate about?
I just love creating something new by up-cycling old and tired items – often by adding a fabulous Liberty print to give it new life! I also love creating memories for people - special one off items, that mean so much to them.

Being able to pass on my knowledge to kids is fantastic and hopefully they will develop the same passion.


How do you choose what you stock?
I tend to either go with bright colours or a classic pattern that never goes out of fashion. Both these choices cover a wide variety of people. And most importantly, I listen to my customers!
What do you love about quilting?
Everything, but especially the look on the face of the loved one you have made the item for. There is nothing like the feeling you get when you look at your completed item and say to yourself “I made that”.

What project are you working on at the minute?
Concentrating on stuff kids can make, I have just started working with a charity where I teach disabled children and young people some of the basics of sewing.
Along with all the projects that are half finished because I have been drawn to something new and exciting!
Are there any future plans you wish to share with us?
Trying not to think too far ahead but Christmas will be here soon so I am getting ready for all the amazing things we can make in the Christmas workshops.

Find out more about Sew I Did

2 Regents Park