Seven top tips to shift slow-selling fabric

Do you ever find that your shop is left with fabrics which simply won’t sell? We have put together a list of ideas to help drive sales for slow selling bolts and collections while helping you to reduce your stock and create space for all the lovely new fabrics that 2019 will bring.

Fat Quarters

This is one of the simplest ways to attract attention to your slow-selling fabrics. Prepare the fat quarters and display them somewhere visible. Try on top of the cutting table, by the till, near your new fabric selections or at the entrance of your workshop area, you can select as many locations within your shop as you think it will fit!


 
Projects & Kits

Projects are the best way to showcase your fabrics but you may not always have time for creating a quilt. If you create a small project, for example a cushion cover or a table runner, you can provide your customers with readymade kits with all the materials they need and it will help you to reduce stock of certain collections.
 
Due to the nature of the fabric business, we would suggest only creating large quilts for fabrics that will be available for a longer period, basic blenders for example.
 
Free patterns are available for many of our fabric collections, check the product page on our website, select a collection and download the PDF.



Workshops

Using selected fabrics for a class or workshop is a fantastic way to engage customers with a particular collection.
 
Make sure you plan your classes as far in advance as possible and connect with your customers using social media such as Facebook, emails or with a flyer in your shop. You can create a sense of urgency with phrases like:” limited spaces available”, or “first class fully booked”
 
If you’re not sure how to set up your workshop, you can find some tips in this article.



BOM – Block of the Month

A creative program for making a quilt, where each month a new block is sewn according to the pattern, and they are all put together in the final month's instalment to build the whole quilt. Incorporating older fabrics into the program are a great way of clearing this stock.
 
Make sure that your customers subscribe for the program in advance and pay upfront so you can ensure you have adequate materials and will have a guaranteed income.
 
Get tips on organising a Block of the Month program


 
Bolt of the day

Select a bolt of fabric that has not being very successful and keep it on the cutting table at a reduced price, with a sign “Bolt of the Day” and a reduced price. Replace the bolt after it has sold with a new bolt. Whether the bolt is a pattern or coordinate, this is a far better way of using an offer to clear the fabric than simply changing the price on the shelf.
 
Read more about organising a Bolt of the Day program


Sewing Clinic

Invite people to discuss their sewing issues with “the expert” and bring the projects they are working on. The expert could be yourself or someone else in your shop who has a high level of knowledge. This can be organized every other week (the quieter day of the week) to drive people to your door.
 

In House Demonstrations

Allocate dates in your calendar for demonstrations of “new products”, every month, every two months, etc. This demonstration could be done by someone external or someone from your team. Select only one product and demonstrate it for a morning, for example the June Tailor Shape Cut:

June Tailor Shape Cut demonstration
 
Advertise the demonstration with your customers during the weeks before and add some excitement like a raffle or coffee and cake.



Any event such as Sewing Clinics, Demonstrations, Show and Tells or “Sewcial Sewing” which drive extra footfall through your door offer an extra chance to sell your ageing fabrics – make sure they are prominently displayed on the day.