Be Top of the Shops in the January Sales

As crafters around the UK flock to the January sales seeking new fabrics and essentials for the new year, what can you do to make sure your shop is best placed to take advantage? Natashi Necati from Romford-based Crafty Arts gives the benefit of her experience in how to increase sales.
 
Be the customer
It’s important to put yourself in the position of the customer. Walk around the shop and imagine the items that your top customers would want to see in specific areas. For example, items topped up on the counters.
It’s also important to make sure that all items are clearly labelled and priced, if you walk around the store and you can’t see how much a product costs, naturally you’re much more likely to walk out!

The Shop Entrance
The entrance is the best place for your promotion area. It’s the part of your shop that the custoers see initially and it’s their first impressions that count. In order to make the promotion work, the promotions need to grab the customer’s attention; we do this in two ways. First you have to create a sense of urgency, that this deal won’t last for a long period of time. For example, stickers with phrases such as “Hurry! Offer ends soon!” etc. Second, the offer needs to be appealing to the customer.

Customer Experience
These days customers do not just want to buy a product but they want to enjoy the experience. It all begins by making sure that everyone in your team is knowledgable confident and engaging. We also find that creating a positive, trusting working environment in turn makes staff feel comfortable in their role and able to offer a more profound and eclectic customer experience.
 
Window Display
What does your window display say about your shop? Is it intriguing, enticing, is it too busy or to bland? Walk past your shop, stand across the road and look at it from different angles to see what your customers see.
 
Natasha was speaking to Craft Business magazine.