EQS - European Quilting Supplies
The UK's leading distributor of products for patchwork, quilting and specialised crafts. Also supplying shops throughout the rest of Europe. Enquiry? Call: +44 116 271 0033
Successful Launch of OTT-Lites at Festival of Quilts
20/09/2004
The Festival of Quilts marked the first public appearance of the new range of natural lights from OTT-Lite. A separate stand was set up by OTT-Lite and their UK distributor, European Quilting Supplies, to promote the lights to the 17,000+ visitors to the show.
The response was extremely positive with a number of lights being sold by the various traders at the NEC. At the same time, many of the visitors took the information home with the idea of going to their local shop to avoid the need to carry the lights from the hall to the car.
During September the full force of the OTT-Lite consumer advertising campaign starts with over one million advertisements appearing in a cross section of craft publications before the end of the year.
EQS already report a high level of re-orders from retailers who took delivery during September. As the season approaches Christmas the company is confident that demand for the lights will increase strongly and has further containers on the water to be able to service the anticipated demand.